TU Mass Communication - Advertising & Public Relations Track Coursework
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BarkBox + Advertising Copywriting
During Fall 2021, I completed MCOM 325 Advertising Copywriting course. In a group campaign, we were tasked to rebrand and create a new campaign for a B-CORP company. I created concepts for the print ad, developed numerous copy for the campaign and created the presentation deck.
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1forAll + Social Media Strategy
During Fall 2021, I completed MCOM 333 Social Media and Strategic Communication course. In a group campaign, we were tasked to create a new campaign for First-Amendment-focused non-profit, 1forAll. I created a 30-post social media campaign, developed numerous copy for the campaign and created the presentation deck.
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Canine Fit Club + PR Writing
During Spring 2021, I completed MCOM 357 Public Relations writing course. In a solo campaign, I was tasked to create a media kit for my own business idea, Canine Fit Club. I created a press release, developed numerous copy for the campaign, crisis communications, social media posts, and created the presentation deck.
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Chipotle + Strategic PR
During Fall 2020, I completed MCOM 253 Principles of Strategic Public Relations course. In a group campaign, we were tasked to create a crisis communication kit for Chipotle. I developed numerous strategic crisis strategies, copy for the campaign, and created the presentation deck.
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Mobile + Mass Media & Society
During Fall 2020, I completed MCOM 385 Mass Media and Society course. In a group project, we were tasked to analyze mobile phones on society. I collaborated in research and created the presentation deck.
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FIJI Water + Advertising Media Planning
During Spring 2021, I completed MCOM 323 Advertising Media Planning course. In a group campaign, we were tasked to create a campaign analyzing and creating media plans. I assisted in research and created the presentation deck.